Work Management & Team Leadership
- Conceptualized and executed online content projects for numerous companies listed on Tradeindia.com
- Determined the level of quality of content required for a specific product category/client
- Led a team of 30 content writers to direct and streamline the flow of the overall work of the international and national client
- Played a key role in enabling sound decision-making for the senior leadership by applying expertise in content and knowledge of digital marketing
Report Generation & Invoicing
- Managed and cross-checked the reports for freelance content writers every month. Also, I prepared yearly reports to better understand the cost impact on the company's revenue.
- Created management reports & analysis reports to analyze the work efficiency, shortfalls, and achievements in a specific time.
Key Achievements
- Conducted timely work analysis and generated various management reports to facilitate customer satisfaction and bolster sales
- Independently, I administered an online campaign to generate automatic content based on a few company-specific parameters.
- Reviewed the conditions about content that might have caused dropout clients and took actions to bring them back. Hence, I assisted in increasing the sales.
- Conducted strategic SEO training to bolster the knowledge of content writers and produce better content that resulted in improved SERP rankings.
- Contributed in the development of content and design for TI Lending, TI Logistics and TI Pay (TradeIndia's Initiatives)
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